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Classic VW BuGs What if the VW Beetle Never Existed?


By Richard Gray
26 October 2017

They poured off production lines from Germany to Brazil and became a favorite around the globe. But what if the Volkswagen Beetle had never made it off the drawing board?

“It runs, and runs, and runs, and runs,” proclaimed a famous 1960s German advert for the Volkswagen Beetle. While the slogan was both a nod to the car’s reliability and its runaway global success, the ad-men behind it could not have guessed that some 50 years later, the scarab–shaped vehicle would still be rolling off production lines.

Although the new Beetle has been reworked from the ground up, it still draws heavily on the design of the original, a vehicle that is now as much a cultural icon as a mode of transport.

But suppose for a moment that the VW Beetle had never existed – would the world have missed this vehicle with its the impish grin formed by the bonnet and bug-eyed headlights?

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Last Updated: November 2nd, 2017